Adaptability: Small and medium sized businesses can’t play the same game with the same rules as the corporations and conglomerates and hope to win. The game is rigged. They saturate the market, they bid down CPMs, and they know what it takes to win. While they are big and powerful, they are also slow and arrogant. We stay one step ahead knowing this truth, and knowing how vital it is to not play that game their way. At Fall in the Woods - we make our own rules. They can afford to be complacent. We cannot. And that’s how we win. 

Courage: Never be boring. NEVER. To be boring is to throw your money away. To be boring is to tell the world that your brand and product are boring. Take risks and stretch beyond your comfort zone. That’s how you connect. That’s how you stand out. 

Intelligence: Although small, foxes manage to thrive in multitudinous environments due to their cunning, adaptability, and physical gifts. Nimble, intelligent, and charismatic, foxes thrive amongst the bears, wolves, and bobcats. They are incredible hunters and foragers - using whatever tools and traits at their disposal to make the most of their surroundings. We embrace this mindset and tenacity when looking for opportunities for our clients and partners.

Commitment: Much like a walk on a lovely fall day, your marketing journey is…well it’s a journey. Believe me when I say that Coca Cola and Walmart weren’t built in a day. No matter what outcomes you are hoping to achieve, it’s important to understand that great marketing is a journey of learning. It’s never finished. And if you’re not having fun…it’s going to be an awful time. 

Honesty: We believe in honesty. People put their hearts and souls into their brands and businesses. Although it can be difficult to hear and ingest, honesty, reflection and awareness are vital to growth and survival. We are not here to tell you how great your brand is. We’re here to help make your brand great and your business grow. It’s not for everyone. And that’s Okay.